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In: Professional Builder

Lessons Learned From Previous Housing Market Disruptions
09/21/2022

For home builders navigating today’s housing marketplace, hope is not a strategy, wishing is not an action plan, and success is…

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Escalation Clauses in Your Contracts: Yay or Nay?
11/17/2021

Escalation Clauses in Your Contracts: Yay or Nay? Escalation clauses may sound like a good idea to counter rising construction costs,…

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In Home Sales, There’s No Such Thing as Luck
08/12/2020

Sales success doesn’t come easy, but it also isn’t happenstance … especially during tough market conditions By Bob Schultz, Contributing Editor |…

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Carpe Opportunitas!
04/28/2020

Use this checklist to dominate Tier 2 and Tier 3 markets By Bob Schultz, Contributing Editor   Competition and striving for…

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Sales Strategy: Exercise With Caution When It Comes To Co-Op Sales
12/05/2019

Far too many home builders rely too heavily on real estate agents to “make sales” for them. And in the absence…

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The Rules of the Game Are Changing, Are You Ready to Play?
05/14/2019

Tips and advice from industry gurus for weathering the next recession By Bob Schultz, Contributing Editor | May 5, 2019 Slowing…

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The Times They Are a Changin’
12/01/2018

As Bob Dylan sang it, the marketplace is experiencing it. Don’t be caught off guard By Bob Schultz, Contributing Editor |…

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A Solution for Home Builders’ Missing Sales
08/27/2018

Bob Schultz offers advice so that salespeople can master the tools they need for sales success and you can measure that…

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Leadership and Management
05/31/2018

When considering leadership versus management, it’s not a question of which is more important; what’s key is understanding the relationship between…

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Creating the Sales Environment of the Future
03/02/2018

Information is available faster and in larger amounts than ever before, taking best advantage means using a mix of technologies old…

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