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Web Contacts To Sales Contracts

Increase your sales revenue while also reducing unnecessary costs

Statistics show that 80% or more of home buyers use the Internet as a resource for their home buying decisions. In your quest to increase sales revenue while reducing unnecessary costs, mastering the science of lead generation and the art of converting those to sales is vital. With this mission in mind, The International New Home Sales Specialists, are proud to present Kristi Allen.

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Program Benefits

Create an Online Presence

Increase Search Engine Rankings

Increase Website Traffic

Generate More Leads

Program Overview

  • Session 1 - The Online Sales Process

    (2 Hours)
    Attendees: Online Sales Counselor
    Topics: The OSC’s Roles and Responsibilities, Responding to Online Leads, Discovery Questions, The 5 Minute Drill

  • Session 2 - The Online Sales Process

    (2 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: Selection, Managing Objections, Setting an Appointment

  • Session 3 - The Online Sales Process & Follow Through

    (2 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: Practice, Drill & Rehearse (5 Minute Drill, Discovery Questions, Objections, Setting an Appointment), Scheduled Email Follow Through, CRM

  • Session 4 - Crafting Follow Through Emails & CRM

    (2 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: Crafting Email Follow Through Templates, Suggested Follow Through Schedule, Smooth Implementation in CRM

  • Session 4 - Crafting Follow Through Emails & CRM

    (1.5 – 2 Hours)
    Attendees: Online Sales Counselor, Onsite Sales Team, Sales Manager
    Topics: The OSC’s Role and Relationship to the Onsite Sales Team, Online to Onsite Handoff Process, Keys for a Smooth Transition, Communication & Reporting Recommendations

  • Session 6 - Online Marketing

    (2 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: SEO, SEM, Banner Advertising, Aggregate Sites, Content Marketing

  • Session 7 - Online Marketing & Lead Capture

    (2 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: Content Marketing (continued), Social Media, Website Lead Capture Strategies

  • Session 8 - Results Tracking

    (2 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: CRM Reporting, Google Analytics, Key Performance Indicators for Online Success

  • Session 9 - 30 Day Follow Up

    (1.5 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: Performance Report, Online Sales Process Review

  • Session 10 - 60 Day Follow Up

    (1.5 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: Performance Report, Online Follow Through Review

  • Session 11 - 90 Day Follow Up

    (1.5 Hours)
    Attendees: Online Sales Counselor & Online Marketing Manager
    Topics: Performance Report, Marketing & Website Review

Course Outline

  • Generate Traffic

    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Banner Advertising
    • Aggregate Listing Sites
    • Content Marketing
    • Social Media

  • Capture Leads

    • Website Evaluation
    • Landing Page Suggestions for Higher Conversion Rates
    • Online Chat Strategies
    • CRM Evaluation & Suggestions
    • Industry-Tested Follow-ThroughSM Plans
    • Crafting Personal, Effective Follow Through Email Templates

  • Set Appointments

    • The Online Meet & Greet Process
    • Discovery Questions for Maximum Engagement
    • The Online Sales Counselor’s “Presentation”
    • How to Ask for the Appointment
    • Managing Objections
    • Must-Have Technology Tools
    • A Seamless Transition to the Onsite Sales Team

  • Convert to Sale

    Assure that each member of the sales team is thoroughly grounded and proficient with essential elements of The Official New Home Sales Development System® to assure a high conversion ratio of online leads presented through this system

  • Evaluate Process

    • CRM Reporting
    • Google Analytics
    • Website Tracking
    • KPIs for the Entire Online Process

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Acheivements

Kristi McArthur Allen is the Industry Leader in Online Lead Generation & Optimization strategies.
In the new world of the digital age, Kristi’s industry achievements are unparalleled:

  • In 2011-2012, Kristi was solely responsible for the complete overhaul and rebranding of the McArthur Homes website and online marketing strategy, which now accounts for over 50% of all new home sales.
  • In 2012, she created the My Home’s Story program, an app which allows builders to update buyers while simultaneously generating website traffic, social media interactions and most importantly, more sales.
  • Kristi has been a contributor to articles on internet marketing to sales in Professional Builder magazine.
  • Professional Builder magazine named her to its 2015 40 Under 40 Awards List.
  • A top-rated speaker at The International Builder Show in 2014 and 2015, where she shared her proven experience of using technology to cultivate more new home sales.
  • A featured presenter for the “Secrets of the Internet Marketing All-Stars” forum at the International Builders Show. That program was the highest-selling audio download from the conference.

But, above all of her achievements, Kristi Allen’s position as the best in in the online marketing and home builder sales stems from the fact that the home building industry has been a part of her life since birth. Kristi grew up as the third-generation of family-owned home builder McArthur Homes. As a result she has a keen understanding of the ‘ins-and-outs’ of home building business on a very personal level. Her expertise has been perfected by doing; and her experience has been validated by provable results. As Pegine Echevarria, renowned business development and leadership coach said: Learn from those that have accomplished what you want. Paying someone to teach what they have never done is a high price to pay.

Having been trained throughout her home building sales and marketing career by Bob Schultz, Kristi is thoroughly well-versed in his time tested strategies and tactics. Now, as a Senior Associate Consultant with Bob Schultz & The International New Home Sales SpecialistsSM, Kristi’s expertise is accessible to home builders and new home sales and marketing professionals worldwide to increase your web contacts and convert into sales contracts.

Testimonials

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