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Escalation Clauses in Your Contracts: Yay or Nay?
11/17/2021

Escalation Clauses in Your Contracts: Yay or Nay? Escalation clauses may sound like a good idea to counter rising construction costs,…

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In Home Sales, There’s No Such Thing as Luck
08/12/2020

Sales success doesn’t come easy, but it also isn’t happenstance … especially during tough market conditions By Bob Schultz, Contributing Editor |…

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Carpe Opportunitas!
04/28/2020

Use this checklist to dominate Tier 2 and Tier 3 markets By Bob Schultz, Contributing Editor   Competition and striving for…

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Sales Strategy: Exercise With Caution When It Comes To Co-Op Sales
12/05/2019

Far too many home builders rely too heavily on real estate agents to “make sales” for them. And in the absence…

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The Rules of the Game Are Changing, Are You Ready to Play?
05/14/2019

Tips and advice from industry gurus for weathering the next recession By Bob Schultz, Contributing Editor | May 5, 2019 Slowing…

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The Times They Are a Changin’
12/01/2018

As Bob Dylan sang it, the marketplace is experiencing it. Don’t be caught off guard By Bob Schultz, Contributing Editor |…

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A Solution for Home Builders’ Missing Sales
08/27/2018

Bob Schultz offers advice so that salespeople can master the tools they need for sales success and you can measure that…

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Leadership and Management
05/31/2018

When considering leadership versus management, it’s not a question of which is more important; what’s key is understanding the relationship between…

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Interview With Glen Trotta: Lessons From the Automotive Industry
03/08/2018

Every builder, Realtor and sales professional that has survived the housing recession of the past few years is happy to finally see that behind us. Sales are climbing and the outlook – for at least the near future – is bright. However, we’re not ‘out of the woods’ just yet.

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Creating the Sales Environment of the Future
03/02/2018

Information is available faster and in larger amounts than ever before, taking best advantage means using a mix of technologies old…

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