Bob Schultz

Proven expertise in all critical aspects of sales, marketing, and profit management

Throughout North America, to India, Australia and New Zealand, Bob Schultz is globally acclaimed as the preeminent provider of new home sales, marketing and profit management expertise, strategies and resources. Named to Builder magazine’s Power 50 List as One of The 50 Most Influential People in Home Building, a list that included The President of The United States and other industry and governmental leaders, he was the only sales educator, trainer, management and marketing consultant to be so honored.

Bob obtained real world sales and management experience through previous housing recessions of the mid 70’s and the early 80s with 18+% interest rates, when he crafted, engineered and implemented extremely successful sales and close-out programs for builders and developers, and he managed workouts for Real Estate Investment Trusts and major financial institutions throughout Florida.

Because of his extraordinary achievements during those turbulent times, Bob was named by NAHB as Marketing Director of the Year, Large Volume in 1982, and the Florida Home Builders Association Sales Director of the Year Award in 1983.

Utilizing this proven expertise during today’s rapidly changing times, Bob and his team continue to help builders, residential developers and Realtors transform their organization to increase sales revenue and minimize costs. 

The International New Home Sales Specialists

NAHB recently name Bob A Legend Of Residential Marketing, and he is the creator of The Official New Home Sales Development System® and author of The Official Handbook for New Home Salespeople and Smart Selling Techniques.

And now, through his truly authentic and original New Home Sales Institute On-Line E-Learning platform and 24-7 availability, every day, somewhere on the planet, a new home sales professional is learning and utilizing Bob’s methods and systems. The Official New Home Sales Development System®

He is a Founding Member and Principal of the HOA Real Estate Networksm

Unparalleled Real World Experience

Residential Sales

• Obtained his real estate license while in college and launched his career in a South Florida real estate brokerage firm

• Became a top producer in a 25-member sales team for The Behring Corporation in an active-adult master planned community in Tamarac, Florida

New Home Sales Management

• Sales manager for The Behring Corporation (largest builder in Florida – 10th largest in the country)

• Sales & Marketing Director for Leadership Housing Inc., a subsidiary of The Marmon Group (a Pritzker company)


Executive Management

• COO of Leadership Realty & Management Inc., the marketing and sales arm for all Leadership Housing Inc.’s condominiums, single-family homes, townhouses, adult communities, and REIT and bank workouts throughout Florida

• President of Multicon of Florida Sales Corporation, the marketing and sales arm for all waterfront condominium communities and REIT and bank workouts throughout Florida

• Executive V.P. of Multicon, Inc.’s development operations and joint venture relationships

REO/REIT/Financial Institutions

• Held sales and marketing responsibilities for REIT and lender owned condominium work-outs throughout Florida during his tenures as COO of Leadership Realty & Management, Inc. and President of Multicon of Florida Sales Corporation