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In: Professional Builder

Major Disruption Ahead
Sales Strategy: Exercise With Caution When It Comes To Co-Op Sales

Far too many home builders rely too heavily on real estate agents to “make sales” for them. And in the absence…

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The Rules of the Game Are Changing, Are You Ready to Play?

Tips and advice from industry gurus for weathering the next recession By Bob Schultz, Contributing Editor | May 5, 2019 Slowing…

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The Times They Are a Changin’

As Bob Dylan sang it, the marketplace is experiencing it. Don’t be caught off guard By Bob Schultz, Contributing Editor |…

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A Solution for Home Builders’ Missing Sales

Bob Schultz offers advice so that salespeople can master the tools they need for sales success and you can measure that…

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Leadership and Management

When considering leadership versus management, it’s not a question of which is more important; what’s key is understanding the relationship between…

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Interview With Glen Trotta: Lessons From the Automotive Industry

Every builder, Realtor and sales professional that has survived the housing recession of the past few years is happy to finally see that behind us. Sales are climbing and the outlook – for at least the near future – is bright. However, we’re not ‘out of the woods’ just yet.

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Creating the Sales Environment of the Future

Information is available faster and in larger amounts than ever before, taking best advantage means using a mix of technologies old…

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How Small and Medium-Size Builders Can Prevail

The playing field is far from level for small- and medium-size builders competing against large, publicly held, and regional builders. Working…

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2016 Was A Very Good Year—Or Was It?

As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year Bob Schultz, Contributing Editor   “It…

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Are Co-Op Sales Worth It?

They can be a silent profit leak, but there are also good reasons to make co-op sales work Bob Schultz, Contributing…

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