In: Professional Builder
Sales Strategy: Exercise With Caution When It Comes To Co-Op Sales
12/05/2019Far too many home builders rely too heavily on real estate agents to “make sales” for them. And in the absence…
Read MoreThe Rules of the Game Are Changing, Are You Ready to Play?
05/14/2019Tips and advice from industry gurus for weathering the next recession By Bob Schultz, Contributing Editor | May 5, 2019 Slowing…
Read MoreThe Times They Are a Changin’
12/01/2018As Bob Dylan sang it, the marketplace is experiencing it. Don’t be caught off guard By Bob Schultz, Contributing Editor |…
Read MoreA Solution for Home Builders’ Missing Sales
08/27/2018Bob Schultz offers advice so that salespeople can master the tools they need for sales success and you can measure that…
Read MoreLeadership and Management
05/31/2018When considering leadership versus management, it’s not a question of which is more important; what’s key is understanding the relationship between…
Read MoreInterview With Glen Trotta: Lessons From the Automotive Industry
03/08/2018Every builder, Realtor and sales professional that has survived the housing recession of the past few years is happy to finally see that behind us. Sales are climbing and the outlook – for at least the near future – is bright. However, we’re not ‘out of the woods’ just yet.
Read MoreCreating the Sales Environment of the Future
03/02/2018Information is available faster and in larger amounts than ever before, taking best advantage means using a mix of technologies old…
Read MoreHow Small and Medium-Size Builders Can Prevail
11/29/2017The playing field is far from level for small- and medium-size builders competing against large, publicly held, and regional builders. Working…
Read More2016 Was A Very Good Year—Or Was It?
12/08/2016As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year Bob Schultz, Contributing Editor “It…
Read MoreAre Co-Op Sales Worth It?
09/01/2016They can be a silent profit leak, but there are also good reasons to make co-op sales work Bob Schultz, Contributing…
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