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In: Professional Builder

How Small and Medium-Size Builders Can Prevail

The playing field is far from level for small- and medium-size builders competing against large, publicly held, and regional builders. Working…

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2016 Was A Very Good Year—Or Was It?

As 2016 draws to a close, it’s time for some crystal-ball gazing and best advice for next year Bob Schultz, Contributing Editor   “It…

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Are Co-Op Sales Worth It?

They can be a silent profit leak, but there are also good reasons to make co-op sales work Bob Schultz, Contributing…

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Do You Know Your BreakEven Point?

To meet sales, marketing, and profit objectives, a firm grasp on a precise number isn’t just a good idea—it’s essential. Bob…

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What’s The Toughest Job In Home Building?

Having personally been through multiple iterations of discovering what I consider the toughest job in home building, I still haven’t reached…

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Outsourcing Your Sales

Working with real estate agents can be a good thing, but is it always the best thing? Bob Schultz, Contributing Editor…

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Unearthing Great Sales Talent

Three profiles of recent hires prove that standout recruits can come from surprising places. Bob Schultz, Contributing Editor Photo: Steven Martin/Creative Commons….

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Articles Published in 2015 Below

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Choosing A Sales Training Program

Before you implement any type of training program, assess your personnel and ask these questions Bob Schultz, Contributing Editor September 17,…

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Sales And Marketing: The Hidden Perils Of A Hot Market

Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you’re less than prudent, it can also spell danger. Bob…

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