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Pro Builder Articles

A Precise Plan For Sales Success

By Bob Schultz, Contributing Editor March 31, 2015 We began 2015 with a series of articles about maximizing your chances for…

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Market Research–Keep It Current

For optimal sales and profit performance, market research can’t simply be a one-time effort By Bob Schultz, Contributing Editor  March 18,…

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Market Research: The Foundation Of Your Marketing Circle

Take these steps to match consumer expectations with what you have to offer Bob Schultz, Contributing Editor January 30, 2015 In…

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Business Management: 25 New Year’s Resolutions For Home Builders

Scott Sedam compiles suggestions for the New Year from industry consultants. Scott Sedam, Contributing Editor January 21, 2015   New Year’s…

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Sales & Marketing: Begin 2015 With The End In Mind

Bob Schultz shares how builders can built profitable and sustained growth in the New Year Bob Schultz, Contributing Editor A Marketing…

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Articles Published in 2014 Below

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Sales And Marketing: Is Your Marketing Working?

Find the appropiate mix of traditional marketing and new media by measuring the results and adjusting accordingly. Bob Schultz, Contributing Editor…

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Selling Effectively In Multiple Languages Requires More Than Just “Translation”.

In today’s multi-cultural society, many of us are conducting new home sales presentations in foreign languages.  But are we fully leveraging…

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New Home Sales: Square Feet Not Created Equal

Your sales team should market the true value of your homes from the outside in. Bob Schultz, Contributing Editor November 07,…

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New Home Sales: How It All Comes Together

Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures….

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