Pro Builder Articles
A Precise Plan For Sales Success
03/31/2015By Bob Schultz, Contributing Editor March 31, 2015 We began 2015 with a series of articles about maximizing your chances for…
Read MoreMarket Research–Keep It Current
03/18/2015For optimal sales and profit performance, market research can’t simply be a one-time effort By Bob Schultz, Contributing Editor March 18,…
Read MoreMarket Research: The Foundation Of Your Marketing Circle
01/30/2015Take these steps to match consumer expectations with what you have to offer Bob Schultz, Contributing Editor January 30, 2015 In…
Read MoreBusiness Management: 25 New Year’s Resolutions For Home Builders
01/21/2015Scott Sedam compiles suggestions for the New Year from industry consultants. Scott Sedam, Contributing Editor January 21, 2015 New Year’s…
Read MoreSales & Marketing: Begin 2015 With The End In Mind
01/19/2015Bob Schultz shares how builders can built profitable and sustained growth in the New Year Bob Schultz, Contributing Editor A Marketing…
Read MoreSales And Marketing: Is Your Marketing Working?
12/19/2014Find the appropiate mix of traditional marketing and new media by measuring the results and adjusting accordingly. Bob Schultz, Contributing Editor…
Read MoreSelling Effectively In Multiple Languages Requires More Than Just “Translation”.
11/20/2014In today’s multi-cultural society, many of us are conducting new home sales presentations in foreign languages. But are we fully leveraging…
Read MoreNew Home Sales: Square Feet Not Created Equal
11/07/2014Your sales team should market the true value of your homes from the outside in. Bob Schultz, Contributing Editor November 07,…
Read MoreNew Home Sales: How It All Comes Together
10/09/2014Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures….
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