Pro Builder Articles - Page 7 of 10

Closing the Sales Fulfillment Gap, Part II: Action Amidst the Angst

11/15/2013

Builders weigh in with their own, still-evolving solutions on how best to shepherd customers from contract to closing.Scott Sedam, Contributing EditorNovember…

25 Proven Ways To Increase Sales

11/15/2013

A comprehensive strategy for reviewing and improving your sales operation Bob Schultz, Contributing Editor November 15, 2013 If you look at…

Selling To Women Home Buyers

10/24/2013

Compared with men, women have a different approach to the process of purchasing a home and, in many cases, ultimately decide…

It’s Not Easy (Or Cheap) Being Green

09/20/2013

Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential home buyers.Bob…

Capture More Sales From Traffic That You’re Already Generating

07/09/2013

Measuring and ranking the quality of your potential buyers are among the keys to raising your conversion rate.Bob Schultz, Contributing EditorJuly…

The Importance Of Staying Focused In A Re-emerging Market

06/24/2013

As more homes begin to sell, all of the players involved in sales eventually will get some benefit from the momentum…

Word Is The Market Is Coming Back? Are You?

05/22/2013

Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered…

Motivating A Cast Of Thousands

04/26/2013

The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both…

Strategies For Selling More Options

02/18/2013

New-home sales expert Bob Schultz offers proven tactics for increasing high-margin sales revenue through options and upgrades.Bob Schultz, Contributing EditorFebruary 18,…

13 Sales And Marketing Strategies For 2013

11/25/2012

Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.Bob Schultz, MIRM, CSP, Contributing…