Pro Builder Articles
3 Social Media Myths Debunked
10/26/2012Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management…
Read MoreBob Schultz: How Builders And Developers Can Partner To Boost Sales
08/20/2012By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes…
Read MoreTechniques For Mastering Social Media In New Home Sales
05/24/2012Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company….
Read MoreSales Strategies: What The Housing Giants Are Doing
05/14/2012Three Housing Giants share their sales successes, challenges, and strategies for growing their businesses in the recovering housing market. Bob Schultz, President…
Read MorePut Some Pop In Your POP
04/13/2012Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers. Bob Schultz, President and CEO,…
Read MoreHow To Sell Homes Using Incentives
02/24/2012In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice…
Read MoreNew-Home Sales Techniques: 12 Action Steps For 2012
12/31/2011Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise…
Read MoreHow To Spot The Prima Donna Syndrome
12/28/2011Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima…
Read MoreConquering The Six Stages Of Grief
11/21/2011No builder or sales organization has ever successfully navigated through difficult times by relying on hope. Here’s a look at the…
Read MoreThe Story Of One Builder Who Believes
10/23/2011Even in the toughest of housing markets, builders that adopt and believe in the fundamentals of new-home sales will find success….
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