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By: Bob Schultz

The Importance Of Staying Focused In A Re-emerging Market
06/24/2013

As more homes begin to sell, all of the players involved in sales eventually will get some benefit from the momentum…

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Word Is The Market Is Coming Back? Are You?
05/22/2013

Having been in this industry for more than 40 years, I know from personal experience that our industry has always recovered…

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Motivating A Cast Of Thousands
04/26/2013

The two trophies most builder sales operations covet are more qualified traffic and more sales. An often-overlooked way to attain both…

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Strategies For Selling More Options
02/18/2013

New-home sales expert Bob Schultz offers proven tactics for increasing high-margin sales revenue through options and upgrades.Bob Schultz, Contributing EditorFebruary 18,…

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13 Sales And Marketing Strategies For 2013
11/25/2012

Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.Bob Schultz, MIRM, CSP, Contributing…

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3 Social Media Myths Debunked
10/26/2012

Being “liked” and having many “friends” are highly overrated if you’re not making measurable sales as a result, says sales management…

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Bob Schultz: How Builders And Developers Can Partner To Boost Sales
08/20/2012

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes…

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Techniques For Mastering Social Media In New Home Sales
05/24/2012

Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company….

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Sales Strategies: What The Housing Giants Are Doing
05/14/2012

Three Housing Giants share their sales successes, challenges, and strategies for growing their businesses in the recovering housing market. Bob Schultz, President…

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Put Some Pop In Your POP
04/13/2012

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers. Bob Schultz, President and CEO,…

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