By: Bob Schultz
How To Sell Homes Using Incentives
02/24/2012In today’s market, home buyers have come to expect incentives and discounts from builders. New-home sales guru Bob Schultz offers advice…
Read MoreNew-Home Sales Techniques: 12 Action Steps For 2012
12/31/2011Generating new-home sales revenue and reducing unnecessary costs are not all that complicated — when you have a clear and concise…
Read MoreHow To Spot The Prima Donna Syndrome
12/28/2011Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima…
Read MoreConquering The Six Stages Of Grief
11/21/2011No builder or sales organization has ever successfully navigated through difficult times by relying on hope. Here’s a look at the…
Read MoreThe Story Of One Builder Who Believes
10/23/2011Even in the toughest of housing markets, builders that adopt and believe in the fundamentals of new-home sales will find success….
Read MoreDon’t Let Stock Market Swings Impact Sales
09/05/2011David Barista September 5, 2011 One of the many harsh realities we’ve grown accustomed to during this economic downturn is…
Read MoreRecruit Your Dream Team In 10 Easy Steps
08/20/2011Many managers spend more time researching the purchase of office equipment than on hiring their representatives. New-home sales management expert Bob…
Read MoreHow To Tackle The ‘I’d Love To Buy, But I Can’t Sell My House’ Syndrome
05/06/2011Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and…
Read MorePublisher’s Letter: Cut Through The Confusion
04/18/2011Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The…
Read MoreStaffing And Management Techniques For Optimizing New-Home Sales
04/06/2011With far fewer potential customers showing up at new-home sales centers today, it’s more critical than ever not to miss sales…
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